Friday, March 06, 2015
Listening Post: Ex Cops
Brooklyn indie-pop duo Ex Cops are in the news at the moment. The reason is that they're the latest to take up the fight for independent artists everywhere to get paid for their work.
It goes like this: Ex Cops were invited by McDonalds to play SXSW this year, but within the offer was this line, which should be very familiar to any up-and-coming musician, writer, filmmaker or artist these days: "There isn't a budget for an artist fee (unfortunately)." In other words, feel free to come out here and play, but you're not going to get paid for it. McDonalds did, however, assure them there would be free food, which sounds less like a promise than a threat.
Ex Cops responded with a scathing open letter to McDonalds on their Facebook page, pointing out that a company that made $90 billion in 2013 somehow couldn't afford a few bucks to pay an indie act to play on their behalf, an act the company would immediately brand and use for its own promotional purposes. McDonalds shot back saying that it was simply following protocol and tagged its response with "#slownewsday." "That's not true," says Ex Cops singer Amalie Bruun to Rolling Stone. "They're not following any guidelines because everyone else is offering money. They'll have to take that up with South by Southwest if they think they're following the guidelines...Other, much smaller corporations are offering us money."
The band also ridiculed McDonalds for being "an archaic company trying to be hip by putting a hashtag at the end of an e-mail."
Exposure and promotion are important. But when you're a struggling artist, exposure and promotion don't pay the rent. It's especially a problem when a mega-corporation is asking you to foot the bill for your own out-of-town gig.
And the thing is, Ex Cops are worth spending a little on.
Hear for yourself. This is Black Soap.
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