My issue when it comes to the recent round of Republican soul-searching has mostly been that it seems focused more on "rebranding," meaning selling a bad product in a way that makes it appear more enticing, than actually presenting new ideas.
Well, even though this little soliloquy casts itself as a series of tips on how to rebrand the GOP, it actually offers some damn good advice -- good advice that would benefit the entire country.
And believe it or not, much to her credit, it comes from the normally groan-inducing S.E. Cupp.
Good for her.