Tuesday, December 11, 2012
It's All Downhill from Here
Today's column for the Daily Banter takes a look at the ways in which Jeff Zucker may already be working his magic at CNN.
Here's the opening shot:
"First there was the news that may have come as a surprise to most reasonable people, but which honestly was all-but-assured to those who understand how the corporate world works: the hiring of Jeff Zucker as the new head of CNN Worldwide. Sure, pretty much everyone with a pair of eyes knew that Zucker had almost singlehandedly ruined NBC and by all accounts should’ve been radioactive for the next century or so, yet anybody experienced in dealing with modern American corporatism knows that there’s a mob-style 'blood in, blood out' thing that happens at the upper echelons of power and once you’ve been accepted into the club, with a few exceptions, you’re there to stay. Zucker has name-recognition and an adeptness at personal PR that borders on sorcery when you consider everything he manages to get people to conveniently forget about him, so the thoroughly offensive decision to give him another shot at running a television network was a punch telegraphed from a mile away."
Read the Rest Here