Tuesday, June 05, 2012

The White Knight Rises


My latest piece for the Daily Banter is now up. It centers around the brand new two-and-a-half minute campaign ad touting Mitt Romney's vision for America -- and judging by the spot, that vision is very, very white.

Here's the opening shot:

"The important thing to keep in mind as you watch Mitt Romney's brand new campaign ad -- the one that officially kicks off his general election push for the White House -- is that everything you're seeing, and not seeing, is intentional. We've witnessed some pretty impressive missteps and gaffes from the Romney camp over the last several months, but make no mistake: The advertising of a presidential candidate is a tightly choreographed piece of theater where nothing is done spur-of-the-moment and nothing is left to chance. Penetrating the psychology of your target audience is too important -- that audience is always shown exactly and only what the campaign and its promotional team want it to see..."

Read the Rest Here

3 comments:

Matt said...

Nice article on the disintegration of the Republican party that you have talked about a few times.

http://www.rollingstone.com/politics/blogs/national-affairs/california-reaming-why-the-golden-state-booted-the-gop-and-other-states-will-too-20120604

Anonymous said...

To borrow from The West Wing - I hear theirs is the party of inclusion.

Anonymous said...

Why aren't Americans interested in this election? It seems the majority of people I know don't care and most likely won't vote in November. Remember the last election? It seemed every car in town had some sort of political bumper sticker. Where has the passion? There's nothing worse than a mellow presidential election. This is no fun.