Tuesday, June 05, 2012
The White Knight Rises
My latest piece for the Daily Banter is now up. It centers around the brand new two-and-a-half minute campaign ad touting Mitt Romney's vision for America -- and judging by the spot, that vision is very, very white.
Here's the opening shot:
"The important thing to keep in mind as you watch Mitt Romney's brand new campaign ad -- the one that officially kicks off his general election push for the White House -- is that everything you're seeing, and not seeing, is intentional. We've witnessed some pretty impressive missteps and gaffes from the Romney camp over the last several months, but make no mistake: The advertising of a presidential candidate is a tightly choreographed piece of theater where nothing is done spur-of-the-moment and nothing is left to chance. Penetrating the psychology of your target audience is too important -- that audience is always shown exactly and only what the campaign and its promotional team want it to see..."
Read the Rest Here