Wednesday, April 25, 2012
Gone but Not Forgotten: The Reckoning
Really quickly because I'm just about finished with my project and am pretty much gun-to-head eager to get it wrapped.
Turns out the "Miami producer" who got fired by NBC for botching the Trayvon Martin 911 tape was a WTVJ reporter named Jeff Burnside -- that's according to a website that follows South Florida news closely. I did work with Burnside years ago, back when he was actually nothing more than a lowly pawn in the producer ranks; he's a decent enough guy, although I can't say that I've been a big fan of his reporting from what I've seen of it in my time back in Miami over the past few years. It's not that he does a bad job -- he's just a little dull, but in a market like South Florida there's an argument to be made that at least that's better than looking like he's planning to go directly from his live shot to the velvet rope of the Gansevoort at 1:30AM.
Apparently it was Burnside -- remember, a local news reporter -- who made the bad edit that ended up all the way in 30 Rock on the Today show. He and the actual NBC staffer who shepherded the clip to New York without checking it were both shown the door -- and I have to admit with good reason. They both screwed up big time.
Either way, just figured I'd satisfy all those who've written me over the past couple of weeks wondering if I knew who it was out of Miami who got canned over the Trayvon 911 tape debacle.
That internal investigation NBC ran to ensure that something like this doesn't happen again? Its first recommendation better have been: "Don't entrust your biggest, most delicate and potentially most inflammatory stories to some poor doof working in the ass end of the NBC TV-Stations Division."