Sometimes this stuff just writes itself.
"'Advertising on Rush seems to be the logical move, he’s actually a sugar daddy,' Seeking Arrangements founder and CEO Brandon Wade told the Daily Beast, defining the term as an older, wealthier man involved with a much younger woman. 'One of the things we have found (is that) even though a lot of Republicans are not willing to say they embody the sugar-daddy lifestyle,' many in fact do, he said, claiming that 60 percent of the site’s male members say they are Republicans."
We're so far down the ironic meta-parody rabbit hole on this one I'm not sure which way is up.
The Daily Beast: Sugar Daddy and Adultery Websites Reach Out To Rush Limbaugh/3.6.12