"As for the hype, if the Knicks had Ricky Rubio, the brilliant 20-year-old Spanish point guard for Minnesota, Spike Lee would be sitting at courtside in a bullfighter costume, and people would be writing dopey articles about the link between flamenco rhythms and basketball. It’s just New York being New York."
-- Gene Lyons, dissecting the true meaning of "Linsanity" in Salon
This pretty much nails it. While everyone else is losing their freaking minds trying to figure out why Jeremy Lin is the biggest phenomenon since Justin Bieber, the reality is that New York City's just happy to have a winning basketball team again and, in true NYC fashion, it's making sure the whole world knows it and gets on board.
If Lin had moved from the Warriors to the Rockets to the OKC Thunder, a lot less people would give a crap.