"The representation of the Defendants damaged the reputation of the Plaintiffs among the buying and consuming public... Defendants' misleading and false statements were outrageous and held Plaintiffs up for extreme ridicule in the community where they reside and where their works are viewed and read."
-- From a $285 million lawsuit filed by hack author Jerome Corsi and WorldNetDaily.com CEO Joseph Farah against Esquire magazine for a satirical piece it published earlier this year mocking birthers
Right. Relentlessly and insanely pursuing an accusation that has no basis whatsoever in reality doesn't damage your reputation or leave you held up for "extreme ridicule," but jokingly pointing out that you're insane for relentlessly pursuing an accusation that has no basis in reality does.
I do love the implication, though, that the birthers actually have any credibility to damage.