"'To understand this enigma, we must discard the naïve notion that free-market prices reflect what consumers are willing to pay,' Nobel laureate Joseph Stiglitz said. 'Otherwise, how else are we to rationalize the phenomenon of a human being willingly spending 84 bucks on 18 green apple wedges and a Mylar balloon?' ... 'It's mind-boggling... I honestly have never even heard the name Edible Arrangements mentioned in conversation before. Seriously, has anyone?'"