Wednesday, March 30, 2011

The Hard Sell


A pretty big housekeeping issue: I figured at some point I might have to address a situation like this, but I had hoped it wouldn't become the kind of problem it's turning out to be. As you of course know, just a few weeks ago I announced with a minor amount of fanfare that DXM would be joining the Banter Media Network and ads would begin appearing on this site for the first time since it went live five years ago. I knew going into it that an unavoidable by-product of putting ads on the site was that right wing banners and boxes would begin showing up every once in a while. The reason for this is simple: the right buys more internet ads than the left does and on politically themed websites they inevitably tend to cycle through and show up twice as often as more neutral -- and less irritating -- ads do. We're working on fixing that little issue, so thanks for staying on top of it and letting me know when it happens.

But as of today a much more pernicious and intrusive brand of internet gremlin has begun popping up around here: the auto-play sound ad. I've already received several e-mailed complaints about it this morning, some from high-profile, web-savvy people whose opinions I value greatly. If you haven't yet had the pleasure of your reading being interrupted by some freaking jerk loudly proclaiming that you need to buy this or that, consider yourself lucky. Considering that I've always gone out of my way to make the experience of scanning through the various columns, bits and music video clips here as low-impact as possible, to say that I'm irritated would be an understatement. I'm sure you are, too.

Once again, though, please understand that Ben from the Banter Media Network, whom I continue to put a whole lot of faith in, is not only working to remove those ads but is really busting his ass behind the scenes to procure a whole series of better ones -- promotion much more relevant to the readers of DXM.

Anyway, just wanted to let you all know that I feel your pain -- and I can't thank you enough for continuing to read. You guys rule.

By the way, if you can figure out how to make a game of the worst ads you've seen so far, let me know -- I'm totally up for something like that.

15 comments:

penni said...

The Easy-Off oven cleaner ad is really annoying because I DO need to clean the oven -- go away annoying ad guy!

Anonymous said...

Couldn't you turn the ads into a weekly column of "Things I do not endorse" then have that column linked to as many places as possible? Maybe the ad companies might then get the hint that this isn't the best place to advertise? Same goes for political ads - use them as columns and dissect them in your own inimitable style?

namron said...

Chez, I cannot beat DXM's great price on entertainment. So, if the Nazi party solicits members in a pop-up I am OK if it keeps this site floating. Don't stress too much over the ads.

Steven D Skelton said...

Couple thoughts

1. Ads with sound do suck.
2. Being the evil right winger around here, I don't have a problem saying you should make money off your site. Having ads is a good thing, and I hope you make a fuck ton of money off of them. Zsa Zsa made 300 million off of the work of guys like you. Go get you some of that.
3. I think it's a good thing to have right wing ads. I think it's a good thing to have left wing ads. We all need to get our echo chambers. You make money and maybe a reader or two will come to understand the way others see things. I can't remember the exact quote or who said it, but it went something like..."it's good to be able to entertain a thought without necessarily agreeing with it.

NoxiousNan said...

I had my speakers blasted having just listened to a great song. It was a horrible shock, that ad, so I appreciated this immediate post. But until I get the all-clear from you, I'll have speakers turned off before I go to this page. Ouch!

ntx said...

I liked the Rand Paul ad that popped up next to one of your Newt Gingrich posts the other day. I enjoy looking at Rand Paul's retro hairdo!

Matt Osborne said...

I have considered putting a graphic over or under the ads to make them into comedy. I just haven't figured out a clever way to make them apply to tea party ads and not others.

kanye said...

As to autoplay audio ads: Leave a pair of cheap headphones plugged in to your computer, especially if you're at work. You never get the blare, and if something is playing in the background, all that you'll hear that tinny, tiny little The Fly "Help me! Help me!" voice.

Capt Clown said...

Actually, overall I think your ads are EXTREMELY targeted... In fact, I'm finally considering seeking treatment for drug & alcohol addiction.

Sheriff Bart said...

Your high-profile, internet-savvy people should use Firefox and install an add blocker.

Jim said...

Thanks, but I just tune that stuff out anyway. Haven't come across the audio ads yet though. But now that you mention it, I was going to give you some shit about the ad for the gay dating site though. [read: I'm hetero and gay friendly, but also think ads with shirtless dudes lookin' all 'ready to party' are kind of funny]

Anonymous said...

Screw that! Screw anyone who complains! You deserve to make a living, too. If people are smart enough to read and to reason, they can "handle" (i.e., "ignore") the odd, wrong-thinking ad once in a while. Jesus! People and their sensibilities!

Izar Talon said...

I've just ignored the adds. I use Firefox and have an add-on called flashblock that turns Flash widgets into blank boxes with a clickie in the center, and if I wanna get Flashed then I click it, if not, then I don't. It works wonders, especially at keeping away those horrid LOUD talking ads, and most others too. The ones that aren't Flash and do get through I've either just ignored, or considered added ironic humor considering how I know you feel about certain things and/or people.

That Rand Paul one especially; I remember that thought it was funny, momentarily thinking about how you'd react to unexpectedly finding an ad for him on your own site, heh.

Amii said...

Thanks for getting rid of the audio ads! They were the only thing that bugged me. I love your Listening Posts.

Shhh, can't do Firefox; I'm supposed to be working. Besides, those ads bring you to me for free. I sometimes even look at them for appreciation of that fact. I've done my part - they don't need to know I'm about as non-consumery as they come.

Adrienne Saia said...

I play this game where every time I pat myself on the back for using Google Reader and Firefox, I take a shot.

I'm really drunk all the time.