Wednesday, March 30, 2011
The Hard Sell
A pretty big housekeeping issue: I figured at some point I might have to address a situation like this, but I had hoped it wouldn't become the kind of problem it's turning out to be. As you of course know, just a few weeks ago I announced with a minor amount of fanfare that DXM would be joining the Banter Media Network and ads would begin appearing on this site for the first time since it went live five years ago. I knew going into it that an unavoidable by-product of putting ads on the site was that right wing banners and boxes would begin showing up every once in a while. The reason for this is simple: the right buys more internet ads than the left does and on politically themed websites they inevitably tend to cycle through and show up twice as often as more neutral -- and less irritating -- ads do. We're working on fixing that little issue, so thanks for staying on top of it and letting me know when it happens.
But as of today a much more pernicious and intrusive brand of internet gremlin has begun popping up around here: the auto-play sound ad. I've already received several e-mailed complaints about it this morning, some from high-profile, web-savvy people whose opinions I value greatly. If you haven't yet had the pleasure of your reading being interrupted by some freaking jerk loudly proclaiming that you need to buy this or that, consider yourself lucky. Considering that I've always gone out of my way to make the experience of scanning through the various columns, bits and music video clips here as low-impact as possible, to say that I'm irritated would be an understatement. I'm sure you are, too.
Once again, though, please understand that Ben from the Banter Media Network, whom I continue to put a whole lot of faith in, is not only working to remove those ads but is really busting his ass behind the scenes to procure a whole series of better ones -- promotion much more relevant to the readers of DXM.
Anyway, just wanted to let you all know that I feel your pain -- and I can't thank you enough for continuing to read. You guys rule.
By the way, if you can figure out how to make a game of the worst ads you've seen so far, let me know -- I'm totally up for something like that.