Thursday, June 25, 2009
Thinking Outside the Inbox
It's been a while since I posted one of these, but this little gem just has to be shared. The magazine this PR firm is promoting is very real. This announcement popped up in my e-mail inbox yesterday.
"FOR IMMEDIATE RELEASE
INDULGE YOURSELF WITH THE LAUNCH OF VAIN
A NEW CHIC MAGAZINE ALL ABOUT YOU
New York, NY (June 24, 2009) - VAIN Magazine debuts as the premiere source for the everyday woman. Catering to issues all about you, this magazine for ages 18-38 is the place for empowerment, inspiration, venting and tips that will guide you on your path toward perfection. The magazine highlights celebrities, career professionals, the latest trends in beauty, fashion, lifestyle, and delivers expert advice on everything the VAIN woman desires to know.
VAIN is the creative brainchild of veteran journalist Rachelle Gauthier. The former managing editor of RIDES Magazine and published writer saw a need for women's lifestyle magazines that embody the daily accomplishments and challenges of ALL types of WOMEN. 'I wanted to create a publication that celebrated uncelebrated women and provide a platform for young females to find inspiration,' said Gauthier. 'We're all VAIN in some capacity. We take pride in our appearance, profession, education, health, community and environment, and we invest time and money in things we deem most valuable. VAIN validates our efforts, and our advertisers recognize the value of our reader.' She recruited a team of seasoned professionals to help bring her vision to light with collective experience from Coach, American Airlines Publishing, StarZ Entertainment, The New York Times, Essence, the medical field and more.
With offices in both New York and Los Angeles, VAIN is currently available online and will launch in print this FALL 2009. The magazine that's all about you will be distributed across the nation at select specialty boutiques, on college campuses, on newsstands and at various VAIN-chic events.
Launched in 2009, VAIN is the leading women's magazine that captures the essence and core of all women, with a direct focus on self. VAIN applauds the appearance and achievements of these individuals who strive for success daily. The ultimate women's lifestyle magazine features everyday life issues, trends, fashion, beauty, cars, culture, politics, financial advice, food, exercise, music and celebrities, while encompassing real-life people, raw and untouched. VAIN women are beautiful, jugglers of sin and virtue. We are who we are... no apologies."
Now you know what to get the shamelessly self-obsessed woman in your life this Christmas. Oh, and guys -- if you stumble across a copy of this magazine on your new girlfriend's nightstand, get out while you can.