Monday, April 27, 2009
The End of the Road
For whatever reason, my family's always had a thing for Pontiacs.
When I was a kid, my mother drove a Grand Prix which, in one of my earliest memories, was stolen from a mall parking lot in Miami. She's gone through several updated models of the same car since and continues to drive one to this day. When I was 17, I drove a Pontiac Fiero GT -- a long since discontinued quasi-roadster that was essentially two seats, a V6 engine and not much else. It remains probably my favorite of all the cars I've owned in my lifetime, and not simply because of the obvious nostalgia attached to it. The damn thing was just a blast to drive.
These days, with the exception of the Solstice, most Pontiacs look alike and don't offer much in the way of the visceral thrill that, say, the GTO or the Trans Am once did. Still, it's sad to see the entire brand go, maybe because there is so much American mythology behind it.
The demise of Pontiac also sends an ominous and undeniable message about the state of our economy and what it means for all of us: Not even history can trump the absolute authority of the bottom line right now.
The Wall Street Journal: GM to Cut 21,000 Hourly Jobs, Eliminate Pontiac Brand/4.27.09