The e-mail of the week, compliments of one of New York City's larger media PR firms:
Are the Olympics to blame for The Hills' recent dip in ratings?
When season 3 of the MTV hit show The Hills premiered last season it was up 40% from season 2's debut. But, according to Mediaweek, there was no such growth for the season 4 premiere that aired on Monday night.
Mediaweek reports The Hills’ debut ratings were down 9% in its key 12-to-34 demographic (2.1 million) and down 5% among total viewers (3.5 million) when compared to its one-hour season 3 debut.
Will the coming weeks without the Olympics provide a better test or are viewers over LC, Speidi and the rest of the crew?
XXXXXX’s TV specialist XXXX XXXXXX, (a.k.a. “Mr. TV”) is available to weigh-in on this topic and discuss the popularity, ratings and future of this reality-show phenom.
For more information, please contact me at XXXXXXXX@XXXXXXXXXXXXX.com.
Sounds great! As you know from having obviously read my stuff, I'm a huge fan of those lovable kids on The Hills!
Chez : )